5 Points of Marketing – Marketing a Circus

5 Points of Marketing- Marketing a Circus

When preparing your marketing plan, make sure you understand what marketing is. Here are a few definitions of marketing:

  • Communicating and Educating
  • The 4 P’s – Place, Price, Product, and Promotion
  • Getting someone who has a need to know to like and trust you.

Marketing is so much more than just advertising and promotion. Don’t overlook areas the 5 Areas of Marketing:

  1. Advertising
  2. Promotion
  3. Publicity
  4. Public Relations
  5. Sales
Here is a great example on each aspect – Marketing a Circus:

  • “If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising.
  • If you put the sign on the back of an elephant and walk it into town, that’s promotion.
  • If the elephant walks through the mayor’s flower bed, that’s publicity.
  • And if you get the mayor to laugh about it, that’s public relations.
  • If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions, and ultimately they spend a lot of money at the circus, that’s sales.”

If you need help preparing your 5 point marketing plan, do not hesitate to contact me.

Your Coach,



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