The Power of Organizational Alignment

Every Quarter we put on a planning workshop, GrowthCLUB that emphasizes the steps Verne Harnish recommends in “Mastering the Rockefeller Habits“. We just finished such a workshop. It is a little more in depth and focuses on the keys to really strong strategic planning yet summarizes it all on one page.One of the key concepts Verne talks about is “Organizational Alignment”.  This is a critical step in getting the most out of your organization, but it is also one that is typically missed or ignored. This article will give you a bit more insight into this concept, it’s importance and some key steps to ensure it’s done right!Enjoy…Ormond 

The Power of Organizational Alignment 

Verne Harnish notes in his book “Mastering the Rockefeller Habits” that the difference between organizational vision and organizational alignment

as drivers toward success is a whopping 99%.


He demonstrates that vision = 1%, while alignment = 99%.

Think about the power of that assertion for a moment. Why is it that organizational alignment is exponentially more important to success than vision?

The majority of strategic goals and results involve a holistic view of the organization and are “touched” by multiple, if not all, functional hands (departments). As a result, it is imperative that every individual of the company be able to recognize the interdependencies that exist around any work effort that takes place.

Recognizing that everything done at both a group and individual level impacts another group and/or individual is key to achieving organizational alignment. It is key to achieving organizational goals and successful strateg execution. Organizational alignment is the cornerstone of maximum goal attainment.

So, what are some things that you can do to promote organizational alignment within your company?

1.  Share both long-term and short-term goals and objectives (priorities) with the organization. Be transparent about who you are and where you want to go.

2.  Develop a system for keeping everyone on the same page. To do this, ensure that you start with the executive team to establish:

  • Priorities (what we are going to focus on when)
  • Data (how we are going to measure our progress / result)
  • Rhythm (the frequency and habit of meeting to review, discuss, and solve)

3.  Drive this thinking and these habits down to the very front lines of your organization.

  • Make sure every person in the entire company knows what the focus is for the next quarter, the next year ….
  • Ensure that each individual is able to connect with one or two larger priorities (group / company) and create actionable activities for themselves that support those larger priorities.
  • Communicate, communicate, communicate, to keep everyone on the same page at all times.


Kristi Burns, Gazelles Systems

One Response to “The Power of Organizational Alignment”
  1. To me what the above is really saying – sort of that is …. is that … “When leaders manage culture … culture inspires people … to self manage. No one wants a boss in a World Class Organization.” Lawrence Carson, Meridian ID

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