Maximize Your Resources – Part 2

Welcome to the second article in the miniseries “Maximize your Resources.” In part 1, we discussed the importance of recognizing the obvious, developing unconventional breakthroughs and how to face the facts.

Today we will cover two more crucial areas in maximizing your resources:

  1. Reveal your business’ soul
  2. Stand up and stand out


1.)    Reveal your soul

Every business has a soul. Most companies find their soul when they are first starting up; it’s that passion, newness and momentum you had when establishing the business. Many times that rush of energy can get lost along the way as the business may become stagnate and set in its ways. It is time to break out of the rut and get back to the true soul of the business.

The philosophy of putting your client’s needs above your own is the true key to success.  It is important to serve your clients, not sell to them. You have to construct a relationship on trust and build your champion. Be willing to help solve problems, handle special situation and be a real friend to your clients. Offer them valuable, high quality products/services that keep them satisfied. This will lead you back to the soul of your company only to find you have more resources than you thought.


2.)    Stand Up and Stand Out

It is important to stand out amongst you competitors. You must have consistency and value that no other company offers. It is crucial to discover your USP (Unique Selling Proposition) and prefect it.  Here are a few tips to help you find and develop your USP:

  • Look for unfilled needs in your industry.
  • Use preemptive marketing
  • Use a technique that is clear and to the point.

Learn more about a great 4-step process to help you develop your truly Unique Selling Proposition in this blog: Strategies for Winning – Dare to be Different


Please stay tuned for the wrap up of this miniseries: Maximizing your Recourse.


Until Then,


Ormond Rankin

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