Use your BRAIN!

Yesterday I posted an article about bringing LEGOs and Crayons to your next business meeting. It really is a great idea to engage your partners and keep them innovative. Let me explain to you why this works.

Here is a little bit about how our brain and how learning works. The “left brain” organizes what already exists and thinks linearly. There is a sequential, analytical process toward a specific outcome. The “right brain” imagines what can be and thinks in nonlinear interconnections. It has immediate access to insights and novel connections. Cultivating the use of both sides leads to breakthrough leaps and the ability to think on your feet under pressure.

In today’s rapidly changing business environment, we are required to be innovative to stay on top. Generating new ideas, visions or solutions is nearly impossible to do if we continue to use our habitual way of thinking. Our thought patterns will travel down the same neural pathways in your our brain the way they always do and come up with the same ideas you typically have.  To think in an innovative way requires new connections with the brain, breaking patters.  Research shows that by activity engaging the brain’s capacity from both hemispheres, you have a larger “playing field” from which to create – there is more cross-fertilization between neural synapses which leads to original ideas and those “A-Ha” moments

Here is a look at a whole brain dimensions chart


After looking through the dimensions chart, decide what side of the brain you work with most. What are your dominant thinking patterns? Where is there room for skill development for more whole brain thinking?

In meetings do not be afraid to get out blocks, LEGO’s and Crayons. Also, throw out the lined paper. Lines have a subconscious effect on us which keep the brain locked in its habitual thought patterns. When you remove the lines, the brain is freer to think visually instead of just in words and the Crayons will have a stimulating effect on the brain, because the right brain thinks in color.

Have fun with your new innovative way of thinking!


Ormond Rankin

2 Responses to “Use your BRAIN!”
  1. Garmin 1490t says:

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Check out what others are saying...
  1. […] new ideas they think of. Sometimes you need to step out of the box to create new innovative ideas. CLICK HERE to read my blog about tapping into the unnatural side of the brain to generate […]

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