Launching Success

 

Stuck and don’t know how to launch your next marketing campaign? I am going to take you through the 5 crucial keys to a successful and reusable marketing campaign launch. Once you nail down these fundamentals, you can use them time after time.

The 5 crucial keys are:

  1. Define your Unique Selling Proposition (USP)
  2. Put an effective sales offer to work
  3. Avoid the marketing pitfalls
  4. Use a world-class marketing perspective
  5. Get results!

Now let’s digest each key so you can understand how to use them and how each affects the result of your next marketing campaign.

 

1.      Define your Unique Selling Proposition (USP)

It is important to ask yourself a few questions from the shoes of your customers/clients. What would it take to attract your interest? What needs do you have that need to be met? What are the guarantees you need to be satisfied?

After gathering answers to these questions you can start piecing together a plan to meet these requirements. Stop and take a look at your competitors UPS to help you develop your own. Your UPS is your guarantee to your customers/clients; this is what’s going to give you a competitive advantage over your competition.

 

2.      Put an effective sales offer to work

To develop an effective sales plan, you need to:

  • Develop a headline that demands attention
  • Inform your customer of the benefits your products/services will provide speaking from their perspective.
  • Share the specific needs your products/services meet.
  • Make it easy to do business with you by showing off your GUARANTEES.
  • Share your detailed sales proposal.
  • Tell your customers/clients how they should react.
  • Encourage with a call to ACTION.

To make it simple, you need to have something that makes your products/services unique and oblige customers to purchase. Your customer must feel like they NEED your products/services or they will not buy. Within your plan you must answer a question, solve a problem, or feed an obsession.

Provide them with everything they need to make an educated and confident decision. One of the worse things that can happen is buyer’s remorse.

 

3.      Avoid the marketing pitfalls

Business tend to fall into 5 core marketing pitfalls

  • Ignore marketing tests and continue with an inaccurate plan.
  • Present an incomplete case, or basis, throughout the plan.
  • Ignore the needs of potential customers/clients.
  • Do not expand their marketing options.
  • Fail to get market opinion on offers.

If you have learned any of these areas the hard way, then AVOIDING these pitfalls should be easy and natural.

 

4.      Use a world-class marketing perspective

Understanding a world-class marketing perspective is important, particularly if you are trying to gain customers/clients from all over the world. There are several systems and activities in developing this viewpoint:

  • Log in a journal, writing down everything you find innovative.
  • Test and measure your marketing continually, trying new things and throwing out what is not working.
  • Find areas in customer experience that need improving by buying from your company under a different name. Analyze your process of ordering, shipping, online store, customer service and the product itself.
  • Never stop learning, read every ad you can and keep a file of quality ideas to consider.
  • Know you customer by watching how the public behaves in various circumstances and how they consider their purchases.
  • Put yourself in the middle of the situation by working on the front line with your sales and customer service staff.
  • Make sure your staff, vendors and customers feel appreciated.
  • Never ignore feedback from employees and customers.
  • Have more information in your ads than your computation, the more the clients/customers know, the more products/services you’ll sell.
  • Use feedback and testing to fine tune and refine your marketing plan, never stop improving.
  • Make sure your marketing and advertising integrates the image and quality of your company. Stay classy.
  • If something is working great, improve it.
  • It is about what you say, not how you say it. Naturally, the best ideas turn into the best marketing.
  • Compelling and factual information should be the focal point to all ads, campaigns and sales materials.

These techniques will help you get your image out there and become one of the top brands in your industry.

 

5.      Get results!

Satisfied customers are the last area we are going to focus on. You have wasted all your marketing resources and any chance of positive word-or-mouth advertising if your customer is dissatisfied.

Let’s talk about how to satisfy a customer:

  • Provide quality products/services
  • Provide high quality customer service
  • Provide a low-pressure, highly informative sales experience
  • Take risk away with a guarantee

There are a few basic techniques that generate business every time:

  • Build your database with a contest.
  • Do regular mailings with sales, discounts, or other incentives.
  • Find other creative ways to keep your current customers coming back for more.

 

As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham

It is so simple! So, why aren’t you starting today? We can help you put together a great marketing plan that will get you results.

 

ActionCOACH Ormond Rankin

Ormondrankin@actioncoach.com

208-340-0571

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